Long Beach, CA
(323) 417-1152

Long Beach, California

Every message is aimed at somebody. We find out who.

Targeted Technologies is a campaign communications firm. We define the audience from real data, build the message for that audience, and deliver it on the channels they actually use. Congressional and municipal campaigns, committees, unions, national advocacy organizations and private clients since 2015.

Target · Reach · Engage · Inform

Four moves, in this order, every time

It is the same sequence whether the client is a congressional campaign or a produce market. Skip the first move and everything after it is a guess.

A residential block seen from directly overhead, rooftops and yards forming a regular grid.

01

Target

Through a strategic partnership with one of the country's top data providers, we work from consumer and voter files carrying over 150 data points per record. Each point says something about who a person is, how they live and what they need. That is what turns an audience from an assumption into a list.

Broadcast and communications antenna masts silhouetted on a hilltop above a hazy coastal basin at dusk.

02

Reach

We work a marketplace that speaks over 311 languages and holds every race and ethnicity in the country. One size does not fit all, and no single distribution method covers a district. We blend delivery methods so the message arrives where the audience already is.

A coastal city grid at dusk with the first warm window lights coming on across the neighborhood.

03

Engage

Around 78 percent of people in the United States have a social media profile, and in some critical demographics that growth has come directly at the expense of traditional platforms. We build content for social and web portals that carries the message rather than diluting it.

An empty call center floor at night, rows of low partitions with headsets resting on quiet desks.

04

Inform

Our own call center runs a state of the art predictive dialer and incoming call system, and can carry a message to tens of thousands of voters and consumers in a single week. The staff are United States based, fully bilingual in English and Spanish, and trained in sales, polling and political message delivery.

What the work is built on

The parts of a campaign that have to be true before anything else works

Every figure here is one this firm publishes about its own capability. Nothing on this site is a testimonial, because the record below does the work a testimonial usually pretends to.

data points on every voter and consumer record

150+

data points on every voter and consumer record

languages spoken across the marketplace we work in

311

languages spoken across the marketplace we work in

of people in the U.S. carry a social media profile

78%

of people in the U.S. carry a social media profile

California LLC, active and working ever since

2015

California LLC, active and working ever since

In their own words

The message delivery system is as important as the message itself.

That line has been on their own site since 2020, and it is the reason the four moves run in the order they run in. A perfect message on the wrong channel reaches nobody, and a district is never one channel wide.

Who we have worked for

Twenty-six names you can go and check

This is a record of engagements, not an endorsement. None of the people or organizations below has endorsed this firm, and none is quoted here. They are listed because a client roster is something a stranger can independently verify, which is more than a testimonial has ever been able to say.

Congressional

  • Hon. Xavier Becerra
  • Hon. Lucille Roybal-Allard
  • Hon. Loretta Sanchez
  • Hon. Tony Cardenas

Municipal committees

  • Hon. Alex Padilla
  • Hon. Ed Reyes
  • Hon. Nick Pacheco
  • Hon. Jose Moreno

Political committees

  • California Nurses Association
  • Democratic National Committee
  • Democratic Congressional Campaign Committee
  • Los Angeles County Democratic Party
  • Nurses for Newsom
  • Vote Nurses Values

National organizations

  • National Association of Latino Elected and Appointed Officials
  • Southwest Voter Registration Project
  • Mi Familia Vota
  • CLARRO
  • Sierra Club
  • Latino Victory Fund

Private sector

  • BabyFirst Americas
  • LATV
  • Entravision Communications
  • Clear Channel Communications
  • Los Angeles Wholesale Produce Market

Non-profit sector

  • Plaza Community Services
  • California Nurses Association

Why this matters to us

A firm that aims other people’s messages should be able to aim its own

We spend our working lives telling campaigns that the delivery system matters as much as the message, and that an audience you have not defined is an audience you are guessing at. Those are the right things to say. They are also easy to say and harder to practise on your own behalf.

So this site is built the way we build a campaign: one audience, one sequence, every claim traceable to something real. The four moves below the fold are the same four we sell. The register above is the proof, because we do not have testimonials and will not invent them.

If you run a campaign, a committee, a local, a chapter or a brand that needs to reach a specific set of people in Southern California, that is the conversation worth having.

Common questions

What people ask before the first call

We are a political and advocacy campaign communications firm. We help campaigns, committees, unions, nonprofits and businesses define who they need to reach, build a message for that audience, and deliver it across the channels that audience actually uses. The work covers voter and consumer data targeting, blended multi-channel delivery, social media strategy, ad design, and live phone contact from our own bilingual call center.

Congressional and municipal campaigns, political committees, labor organizations, national advocacy groups, nonprofits and private-sector clients. Past clients include members of Congress, the Democratic National Committee, the Democratic Congressional Campaign Committee, the Los Angeles County Democratic Party, the California Nurses Association, NALEO, Mi Familia Vota, the Southwest Voter Registration Project, the Sierra Club, the Latino Victory Fund, Entravision Communications, Clear Channel Communications and LATV.

Through a strategic partnership with one of the country's top data providers we work from consumer and voter files carrying over 150 data points per record. Each point says something about who the person is, how they live and what they need, which is what lets a message be built for a real audience instead of a guess.

Yes. Our telemarketing professionals are United States based and fully bilingual in English and Spanish. They are trained in sales, polling and political message delivery, and they work a state of the art predictive dialer and incoming call system that can reach tens of thousands of voters and consumers in a single week.

Yes, and not only on the phone. The market we work in speaks over 311 languages, and Los Angeles County in particular cannot be reached through a single language or a single channel. Our call center is fully bilingual English and Spanish, and message and creative work is built for the audience it is aimed at rather than translated after the fact.

Because a message nobody receives is not a message. In a marketplace of overlapping demographic silos, no single distribution method reaches a whole district. Around 78 percent of people in the United States have a social media profile, and in some critical demographics that growth has come at the direct expense of traditional platforms. We blend delivery methods so the message reaches the audience it was written for.

We are based in Long Beach, California and work across Greater Los Angeles, Los Angeles County, Orange County and statewide, as well as on national campaigns. To talk through a campaign, call (323) 417-1152 or email mario@targetedtech.org.