Engage
Social media strategy
Roughly 78 percent of people in the U.S. carry a social media profile. We build the strategy that meets your audience on the platforms they are actually using.
Built for the feed, not repurposed for it
In some of the demographics that matter most to a campaign, the growth of social media has come alongside a real decline in the use of traditional communication platforms. That is not a reason to abandon those older channels, it is a reason to stop treating social as an afterthought. We create a strategy that reaches and engages the people already on those platforms and enhances the message you are sending, rather than diluting it with a version built for somewhere else.
Where this fits in the sequence
Social strategy is the Engage step in our four-move sequence: Target, Reach, Engage, Inform. It follows directly from the data work that defines who the audience is, and it feeds the same message the rest of the campaign is carrying, aimed at the platforms and web portals where that audience already spends time.
Targeted Technologies, California LLC, active since 2015. Call (323) 417-1152.
The shift already happened
78% of the audience is already on a feed
of people in the U.S. have a social media profile
Their own instruction for this step of the work is two words: “Create a Strategy!” Not a post calendar, not a template. A strategy starts from who the audience is and where they already are, then builds content for that specific ground, whether that is a social platform or a web portal.
That is the same discipline that runs through every step of the work: the delivery system is as important as the message itself, and a channel built for a different audience will not carry your message the way the right one does.