Target
Target: voter and consumer data targeting
Through a strategic partnership with one of the country's top data providers, we work from consumer and voter files carrying over 150 data points per record, so the audience is defined before anything else is spent.
A partnership, not a guess
Through a unique strategic partnership with one of the country's top data providers, Targeted Technologies works from consumer and voter files carrying over 150 data points per record. Each data point contains valuable information about who the target is, how they live, and what they need. That is the step that turns an audience from an assumption into a defined target market, before the message is written and before a single dollar is spent on delivering it.
Targeted Technologies, California LLC, active since 2015. Call (323) 417-1152.
Before a dollar is spent
Three questions, answered before the message is written
Over 150 data points on every consumer and voter record, and every one of them is there to answer one of three questions.
Who the target actually is, beyond a mailing list or a zip code on a map.
How they live: the habits and circumstances a data point can actually show.
What they need, which is what the message has to speak to once it is written.
This is the step that defines the target market before anything else is spent. Skip it, and every channel that follows, the mail, the calls, the ads, is aimed at a guess instead of a defined audience.