Long Beach, CA
(323) 417-1152

What we do

Four moves, in this order, then the craft that carries them

Target defines who the audience actually is. Reach decides how the message gets to them. Engage builds what they see once it arrives. Inform puts a live, bilingual voice on the phone for the ones a screen will never close. Ad design sits inside Reach and Engage, as the material that carries the message once the first two moves are already right. Every client gets the sequence that applies to them, not all five by default.

The five, in detail

Each one has to be right on its own before blending them is worth anything

A residential block seen from directly overhead, rooftops and yards forming a regular grid.

Target

Data Targeting

A strategic partnership with one of the country's top data providers gives us consumer and voter files carrying over 150 data points on every record. Each point says something real about who a person is, how they live and what they need. That is what turns an audience from an assumption into a list.

How we define an audience
Broadcast and communications antenna masts silhouetted on a hilltop above a hazy coastal basin at dusk.

Reach

Blended Campaigns

The marketplace we work in speaks over 311 languages and holds every race and ethnicity in the country. One size does not fit all, and no single distribution method reaches a whole district. We blend delivery methods, because the message delivery system matters as much as the message itself.

See how delivery gets blended
A coastal city grid at dusk with the first warm window lights coming on across the neighborhood.

Engage

Social Media Strategy

Around 78 percent of people in the United States carry a social media profile, and in some of the demographics that matter most, that growth has come directly at the expense of older platforms. We build a strategy and content for social media and web portals that carries the message rather than diluting it.

See the social strategy
A quiet Long Beach residential street at first light, single-storey houses and palm trees lining a straight roadway under a pale coastal sky.

Campaign Ad Design

Digital advertising creative built for the audience the data already defined, not decorated on after the fact. This is the craft that carries the message once Target has named the audience and Reach has chosen how to deliver it.

See the ad design work
An empty call center floor at night, rows of low partitions with headsets resting on quiet desks.

Inform

Bilingual Call Center

Our own floor runs a state of the art predictive dialer and incoming call system that can carry a message to tens of thousands of voters and consumers in a single week. The staff are United States based, fully bilingual in English and Spanish, and trained in sales, polling and political message delivery.

See how the call center runs

Tell us where you are in the sequence

Some clients need the full run from data to phone. Others already know their audience and need one piece of it done right. Either way, the first call is free and it starts with which of the five you actually need.